Vision & Strategy

  • Rapid technology advancement has enabled billions of users to take close-to-professional looking still photos with their smartphones. But it’s unlikely that you feel your smartphone video would be good enough to air on a big screen. Why?

    Our vision

    Compared with still photography, and although captured with the same technical device, video medium is much trickier to control and do well. Video is live and running, stacking unknown moments after each other. And maybe it is just because of this fact that people want to create and share videos more and more. However, not many have the time or skill to post-process their videos. Instead, they want to share them immediately with friends and family.

    At Imint we want to revolutionize the way video is captured, enhanced, shared and consumed. The guiding star for us has always been to blot out the differences in the experience delivered by a small camera equipment such as that in a smartphone from that generated by professional equipment

  • “With the deep cooperation with Imint, Xiaomi could always lead the market with cutting edge technology in the camera domain. Xiaomi launched Qualcomm 845 smartphones on the market with Vidhance Video Stabilization successfully integrated. I am strongly looking forward to more innovations with Imint in 2019 to grow the partnership even deeper!”

    • Xuanran Wang

    • Head of Xiaomi Camera Software Technology